Machine-readable brand kit: GET /agents/docs/brand as application/json, or this page as text/markdown.
Blitz, as it should look.
Logos, color, type, and voice. Download the files. Copy the hex. Do not invent a fourth yellow.
This is the identity, ported from the original Blitz palette. One scale per hue — Sunrise, Antarctica, Lilypad, Lithium — and no alias names left behind.
Logos
Use the white wordmark on dark. Use black or color on cream. Do not recolor the gradient mark.
Color
Four named scales. The default step is the identity color. Click a swatch to copy the hex.
Type
Space Grotesk for headings. Geist for body. Geist Mono for code. Do not mix in a fourth family.
Model reality, not tables.
Units can have multiple kinds. Relations traverse both ways.
{ "$kinds": ["User"], "$filter": { "email": "[email protected]" } }
The lines
These are the lines. Do not invent a fourth.
The AI-native backend.
Idea in, API out.
Model reality, not tables.
Voice
Short. Declarative. Graph-native. Technical without academic fog.
- Say kind, not type. A unit can have many kinds.
- Write short sentences. Prefer the fact over the adjective.
- Name the thing: BQL, kinds, arcs, subspaces.
- Talk to builders and agents as the same audience.
- Do not say simple, easy, powerful, seamless, or magic.
- Do not call it a table, a row, or a document store.
- Do not write 'BlitzGraph is like X, but…'.
- Do not use exclamation marks in product copy.
How to use it
- Keep clear space around the mark at least as tall as the mark itself.
- Do not stretch, outline, or recolor the gradient. The three stops are the brand.
- White wordmark on ink. Black or color wordmark on cream or white. Never the reverse.
Not brand
Cobalt, literal, and chlorophyll are syntax colors for the product UI. Do not use them in press, decks, or chrome.